Why You Might Need Professional Photos to Sell Your Home


Why You Might Need Professional Photos to Sell Your Home

Looking to sell your home quick? The photos you post online might make the difference, so using a professional photographer to help you sell your home is a must.

In an internal case study, IMOTO—a company creating real estate photography for both sellers and REALTORS®—compared 350 listings using their professional photography against 350 similar listings in the same ZIP code.

Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.

The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using IMOTO’s professional photography were viewed 118% more than comparable listings.

And while professional photography may help you sell your house faster—or for closer to list price—it still all depends on who you hire and how you use the photos.

photo by realboone.com

photo by realboone.com


Tips to Find The Right Photographer

For real estate photography, you’ll need a specialized photographer.

“A lot of professional photographers seek to create artistic renditions,” said Darryl Glade, CEO of IMOTO. “You really want photos done from the perspective of marketing and selling the house“.

To find the right photographer, Glade suggests looking through portfolios posted online for housing shots done in a style you like.

Once you find a potential photographer, ask them what equipment they’ll be using.

“Having a full frame camera is very important,” Glade added. “Inferior equipment can create distortion.”

And don’t overlook software. Most photos are enhanced after taking, and a good photographer should know what software to use to create the best-looking photos.

The Small Bathroom Test

To really get an idea of what a photographer is capable of, look for photos of small rooms.

“A great way to see if a photographer is capable is to see if there is a photograph of a small bathroom such as a half bath,” Glade noted. “Those are very tricky to take and show that is a valuable room in the house if you’re not a good photographer.”

If the photographer you’re considering doesn’t already have a similar photo in a portfolio, ask them to take one of your half bath.

photo by realboone.com

photo by realboone.com

The Photos You Need

To make sure you’re getting the most for your money, you’ll need photos that appeal most to buyers. The first photo a photographer should focus on is an exterior of your home.

“That first photo is the most important photo, because it is going to be highlighted in search engines,” Glade emphasized.

After you have an enticing exterior shot, make sure the photographer covers these key areas that help sell your home:

  • Kitchen
  • Master bedroom
  • Master bathroom
  • Unique features like custom mantles, leaded-glass windows or built-in bookshelves
  • Small areas like half-baths and laundry rooms
photo by realboone.com

photo by realboone.com

And don’t forget to consider how your REALTOR® will use the photos. Many listings are posted in the Multiple Listing Service, which handles photos differently than other home-buying databases.

“The MLS system best shows off horizontal photographs,” Glade concluded. “A good photographer should have an understanding of that.”

Angela Colley writes about real estate and all things renting and moving for realtor.com. Her work has appeared in outlets including TheStreet, MSN, and Yahoo. 

Original post at http://www.realtor.com/advice/sell/why-you-might-need-professional-photos-to-sell-your-home/

photo by realboone.com

photo by realboone.com


TIPS for prepping your home FOR photographing


TIPS for prepping your home FOR photographing

A Clean Home is a SOLD Home

General prepAration

  • Thoroughly clean whole house (vacuum carpet, mop hard floors, clean countertops, clean windows)
  • Turn all overhead lights and lamps ON
  • Replace all burned out light bulbs
  • Use bulbs of the same temperature (ALL incandescent or ALL compact fluorescent or ALL LED)
  • Turn all ceiling fans OFF
  • Turn all TVs OFF
  • Turn all computer screens OFF
  • Open blinds/window treatments to let in outside light
  • Remove personal photographs (or replace with general landscape/object photographs)
  • Make all beds
  • Remove small floor rugs to reveal actual flooring
  • Place all shoes/jackets in closets


  • Close garage doors
  • Remove cars from driveway and front of home
  • Clean up landscaping (mow, trim shrubs, clear leaves)
  • Remove empty planters
  • Use broom to remove cobwebs from eaves and door frames
  • Remove visible water hoses
  • Remove toys, sports balls, basketball goals, soccer goals, etc.
  • Clean porch, tidy up outdoor tables/chairs/cushions
  • Pillows/cushions should be fresh, not faded
  • Clear out kid's toys, balls, frisbees, etc.
  • Clean pool
  • Remove pool vacuum/cleaner hose
  • Hide pool cleaning supplies
  • Turn on pool fountains/water features
  • Remove visible water hoses
  • Remove trash cans


  • Clear countertops completely. No knife blocks, baking supplies, mail, etc.
  • Leave out max of one small appliance (ex. coffee maker)
  • Clear outside of refrigerator of magnets, papers, photos, etc.
  • Hide garbage cans in pantry or closet
  • Remove dishes from sink, place in dishwasher


  • Clear table, dust and polish the table top
  • Use decorative place setting if available
  • Feature one center piece such as a bouquet of flowers
  • Straighten all chairs and space them evenly
  • Remove child seats/booster chairs


  • De-clutter fireplace mantel/hearth (no more than 5 items, including art)
  • Clean interior of fireplace and re-paint if needed
  • Fluff and arrange furniture pillows
  • Remove kid's toys
  • Remove stacks of magazines, papers, mail, etc.


  • Make bed, including decorative pillows/shams if available
  • Press bed linens and bed skirts
  • Clear nightstands of all personal items
  • Store away phone/tablet charging cables
  • Remove all clutter from top of dressers
  • Remove family photos from walls
  • Clean under bed, removing items that may show in the photos


  • Remove personalized names from walls
  • Remove wall stickers/posters
  • Remove diaper genies
  • Clean under bed, removing items that may show in the photos


  • Clear countertops completely. No soap, toothbrushes, medications, deodorant, etc.
  • Put toilet seats down
  • Close closet doors
  • Remove shampoo, soap, loofahs, etc. from showers and tubs
  • Remove dirty towels - leave out only new, unused towels
  • Remove floor mats


  • Place food and water bowls in pantry or closet
  • Place pet beds/toys in pantry or closet
  • Use lint roller on furniture to remove pet hair
  • Contain pets in hidden crate or outside
  • Clear back yard of pet waste/toys



*source: http://www.prepmyhomeforsale.com/